factual

What is the format of the support C12 Group provides for local events?

Q: What is the format of the support C12 Group provides for local events?

- 18. Assisting you with on-going local C12 events, seminars, and awards banquets in your local Territory by providing formats, selected support materials, and perhaps a speaker (when mutually scheduled in advance) (FA Section III). When events are specifically planned with the primary purpose of expanding local C12 membership, C12 may subsidize the marketing cost (e.g., pre-approved turnkey C12 Direct Mail Campaign) at the rate of your Monthly royalty fee % against total billings, subject to your application and C12's approval. Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)

C12_Group Franchise · 2025 FDD

Answer from 2025 FDD Document

1. Assisting you with on-going local C12 events, seminars, and awards banquets in your local Territory by providing formats, selected support materials, and perhaps a speaker (when mutually scheduled in advance) (FA Section III). When events are specifically planned with the primary purpose of expanding local C12 membership, C12 may subsidize the marketing cost (e.g., pre-approved turnkey C12 Direct Mail Campaign) at the rate of your Monthly royalty fee % against total billings, subject to your application and C12's approval.

Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)

What This Means (2025 FDD)

According to the 2025 C12 Group FDD, C12 Group assists franchisees with local events, seminars, and awards banquets by providing formats, selected support materials, and potentially a speaker, subject to mutual scheduling. For events aimed at expanding local C12 Group membership, C12 Group may subsidize marketing costs, such as pre-approved turnkey C12 Direct Mail Campaigns, at a rate based on the franchisee's monthly royalty fee percentage against total billings, contingent upon application and C12 Group's approval.

C12 Group also includes the franchisee, their territory, local information, and planned event dates and locations on the C12 Group websites (C12forums.com & JoinC12.com), provided the franchisee supplies the necessary information. Additionally, C12 Group engages in monthly teleconference calls with members of the Principal Chairs community to discuss territory development and events.

Furthermore, C12 Group may co-plan a C12 executive briefing event by sending an experienced C12 Group leader to provide an overview presentation to prospects at no cost to the franchisee. The franchisee, however, is responsible for the local hosting costs and must schedule the event to align with the availability of C12 Group's leaders or representatives. C12 Group also conducts a turnkey direct mail campaign to generate prospects for these initial meetings and subsidizes a portion of the campaign's cost, with the balance paid from the Prepaid Marketing Fund.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.

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