What is the format of the Sales Training Series provided by the C12 Group?

According to the 2025 C12 Group Franchise Disclosure Document, the mandatory Sales Training Series is currently offered in weekly one-hour group coaching sessions. This ongoing support is designed to aid franchisees in territory development and member/group facilitation.

In addition to the Sales Training Series, C12 Group provides extensive ongoing support to its franchisees. This includes telephone and email consultations, access to C12 websites with resources, monthly supplies of meeting materials in digital and print formats, and monthly teleconference calls with other C12 Principal Chairs. These resources aim to equip franchisees with the tools and knowledge necessary for effective operation and growth.

The initial training program, known as New Chair Training, is a comprehensive five-week program that includes guided self-study, weekly live webinar training, and a one-week on-site session at the C12 Group home office. This training covers various aspects of the C12 Group's vision, processes, and services, ensuring that franchisees are well-prepared to manage their territories and conduct effective CEO Forums. Existing franchisees have the option to retake the New Chair Training for a fee of $2,500.