Where can I find information about C12 Group's requirements for adherence to brand standards?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
Required Chair Training C9 Required Chair Training C9 Required Chair Training | | | |
Table of Contents, continued
| 3.1. Brand S | tandards | page 11 |
|---|---|---|
| 3.1.1 | For Profit Franchise | page 11 |
| 3.1.2 | Adherence | page 11 |
| 3.1.3 | Presentations | page 11 |
| 3.1.4 | Print Material | page 11 |
| 3.1.5 | Digital Marketing | page 11 |
| 3.1.6 | Social Media | page 12 |
| 3.1.7 | Public Statements | page 12 |
| 3.2. Special | Projects | page 12 |
| 3.2.1 | Cooperative Program | page 12 |
| 3.2.2 | Local Campaigns/Efforts | page 13 |
| 3.2.3 | Brand Partners | page 13 |
| 4. COMPLIANCE P | ROCESS | |
| 4.1. Complia | nce Remediation | page 13 |
| 4.2. Baseline | e Compliance Definition | page 13 |
| 4.2.1. | Territories that have never achieved 50% of baseline after 36 months | page 13 |
| 4.2.2. | Territories that have dropped below 50% of baseline after 36 months | page 13 |
| 4.2.3. | New territories that are not on a trajectory to achieve baseline compliance (33% in 24 months and 50% in 36 months) | page 15 |
| 4.3. Guidelir | nes for Re-defining Existing Territories | page 16 |
| 4.3.1. |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 41–46)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, information regarding brand standards can be found on page 11. Section 3.1 outlines the brand standards for C12 Group, including standards for For Profit Franchise, Adherence, Presentations, Print Material, Digital Marketing, Social Media, and Public Statements. Social Media brand standards are located on page 12.
Section 4 of the FDD discusses the compliance process for C12 Group franchisees. This includes compliance remediation and the baseline compliance definition. The baseline compliance definition includes territories that have never achieved 50% of baseline after 36 months, territories that have dropped below 50% of baseline after 36 months, and new territories that are not on a trajectory to achieve baseline compliance (33% in 24 months and 50% in 36 months).
Guidelines for redefining existing territories can be found in section 4.3, with the Annual Franchise Check-up Diagram located on page 16. It is important for prospective franchisees to review these sections carefully to understand C12 Group's expectations for maintaining brand standards and the consequences of non-compliance.