Where can I find information about C12 Group's brand standards?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
| 3.1. Brand S | tandards | page 11 |
|---|---|---|
| 3.1.1 | For Profit Franchise | page 11 |
| 3.1.2 | Adherence | page 11 |
| 3.1.3 | Presentations | page 11 |
| 3.1.4 | Print Material | page 11 |
| 3.1.5 | Digital Marketing | page 11 |
| 3.1.6 | Social Media | page 12 |
| 3.1.7 | Public Statements | page 12 |
| 3.2. Special | Projects | page 12 |
| 3.2.1 | Cooperative Program | page 12 |
| 3.2.2 | Local Campaigns/Efforts | page 13 |
| 3.2.3 | Brand Partners | page 13 |
| 4. COMPLIANCE P | ROCESS | |
| 4.1. Complia | nce Remediation | page 13 |
| 4.2. Baseline | e Compliance Definition | page 13 |
| 4.2.1. | Territories that have never achieved 50% of baseline after 36 months | page 13 |
| 4.2.2. | Territories that have dropped below 50% of baseline after 36 months | page 13 |
| 4.2.3. | New territories that are not on a trajectory to achieve baseline compliance (33% in 24 months and 50% in 36 months) | page 15 |
| 4.3. Guidelir | nes for Re-defining Existing Territories | page 16 |
| 4.3.1. | Annual Franchise Check-up Diagram | page 16 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 41–46)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, information regarding the brand standards can be found on page 11. Specifically, section 3.1 covers brand standards related to for-profit franchises, adherence, presentations, print material, digital marketing, social media, and public statements. Section 3.2 discusses special projects, including cooperative programs, local campaigns/efforts, and brand partners, starting on page 12.
Compliance processes are detailed in section 4, beginning on page 13, which includes compliance remediation and baseline compliance definitions. Baseline compliance is further broken down into territories that have never achieved 50% of baseline after 36 months, territories that have dropped below 50% of baseline after 36 months, and new territories not on track to achieve baseline compliance (33% in 24 months and 50% in 36 months). Guidelines for redefining existing territories are on page 16, including an annual franchise check-up diagram.
Prospective franchisees should carefully review these sections to understand C12 Group's expectations for maintaining brand consistency and the consequences of non-compliance. Understanding these standards is crucial for ensuring the franchisee operates in a manner that aligns with the overall brand image and strategy of C12 Group. Franchisees should also inquire about any updates or changes to these standards during their due diligence process.