Does C12 Group face competition from non-franchised businesses?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
Competition to a franchisee's business generally includes organizations designed to create business peer advisory groups, the most common purpose of which is to improve the participants' skills as business leaders. Tools used by such organizations may include mentoring, distribution of educational materials, and topical speakers. Our franchisees will face competition from national and regional competitors including franchised and non-franchised businesses.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–9)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, C12 Group franchisees face competition from both franchised and non-franchised businesses. These competitors generally consist of organizations that aim to improve the skills of business leaders through peer advisory groups. These organizations may use tools such as mentoring, educational materials, and speakers.
This means that a prospective C12 Group franchisee should be aware that they will not be the only option available to Christian business owners, CEOs, presidents, and their key staff seeking executive development and business advice. The market for executive development programs is competitive, and C12 Group franchisees must be prepared to differentiate themselves from other providers.
Understanding the competitive landscape is crucial for success as a C12 Group franchisee. Before investing, prospective franchisees should research the other options available to their target market in their specific territory. This will help them develop a business plan that addresses the competitive challenges and highlights the unique value proposition of the C12 Group franchise.