What is the expected approach for a C12 Group franchisee in engaging with members?

According to the 2025 C12 Group Franchise Disclosure Document, a franchisee is expected to engage with members reliably and according to C12 Group's established model. The franchisee's role is to serve as a facilitator during these interactions, rather than acting as a teacher or preacher. This suggests that the franchisee should guide discussions and provide support without imposing personal beliefs or teachings on the members. The FDD also states that C12 Group membership is limited to Christian business Owners, CEOs, Presidents, and General Managers (and their team members) who give assent to Franchisor's Doctrine Statement or seek to understand these values and principles as they seriously consider the claims of Christ. Each member agrees to group confidentiality, Christian conflict resolution, and being a part of an 'iron sharpening iron' peer group process that requires both listening and speaking in mutual ministry efforts.

In addition to the engagement approach, the franchisee must adhere to specific operational obligations and system standards. This includes using C12 Group's agendas, facilitation standards, materials, segments, forms, logos, websites, and formats. Franchisees must also follow the C12 Brand Standards Guide for paper and colors. Deviation from these standards is not allowed without prior written approval from C12 Group. Franchisees are required to establish fixed meeting dates and locations and follow standard C12 service delivery approaches, such as scheduling monthly one-on-one meetings with members between the monthly CEO Forum meetings.

Furthermore, the franchisee is prohibited from soliciting C12 Group members to sell them other products or services. The franchisee must also maintain current information on C12 Group's websites regarding the franchisee, local group meeting locations and times, and local C12 Group events and news. They must also provide every member with the opportunity to participate in any global C12 Group web functionality. These guidelines ensure consistency and protect the integrity of the C12 Group brand and member experience.

Finally, the franchisee agrees to exercise best efforts to ensure that C12 members abide by C12 Group's code of conduct and support sound biblical doctrine. As leaders of leaders, C12 Area Chairs are required to abide by a covenant of "above reproach" conduct. Behaviors that could be questionable or cause members/customers to stumble are to be avoided by Franchisee with a high degree of wisdom and prudence. Specifically, Franchisee and its Area Chairs shall abstain from the use of all smoking products. Breaches of this "above reproach" conduct, including moral turpitude, legal or illegal, are material grounds for immediate termination of this agreement.