Are email nurturing campaigns eligible for reimbursement under the C12 Group franchise agreement?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
| Eligible for Reimbursement | Ineligible for Reimbursement | |
|---|---|---|
| Print or Digital PR Campaign | Sports Team or Mission Trip Sponsorship | |
| Targeted Direct Mail Campaign | Event Hosting or Printing Costs | |
| Email Nurturing Campaign | Member, Vendor, or Prospect Gifts | |
| Targeted Social Media Advertising | Marketing Collateral/Material Purchase | |
| Google Ad Campaign | Lead or Contact List without Campaign | |
| Radio or TV Advertising Spots | Software Subscriptions/Membership Fees | |
| Event Sponsorship with Speaking Opportunity | Graphic Designer/Videographer Fee Consultant |
Source: Item 6 — OTHER FEES (FDD pages 12–17)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, email nurturing campaigns are eligible for reimbursement under certain conditions. The FDD specifies that C12 Group franchisees can seek reimbursement for marketing expenses, and it lists 'Email Nurturing Campaign' as an eligible expense. However, the reimbursement is not automatic.
To receive reimbursement, a C12 Group franchisee must submit a detailed document to C12 Group outlining the specifics of the marketing initiative. This document should include the purpose of the initiative, the timeline, the target audience, the cost, the planned activities, the expected ROI and impact, how success will be achieved, and how results will be measured and reported. C12 Group reviews this document and approves or denies the reimbursement request within approximately 7-10 days.
It's important to note that the FDD also lists expenses that are ineligible for reimbursement, such as sports team sponsorships, event hosting costs, gifts, marketing collateral purchases, lead lists without campaigns, software subscriptions, and fees for graphic designers or consultants. Additionally, the FDD mentions a local C12 Co-op Marketing program where, upon approval, C12 Group subsidizes a portion of qualifying expenses equal to the franchisee's monthly effective royalty fee, with the franchisee paying the balance. For example, if the royalty fee is 25%, the franchisee pays 75% of the marketing cost.