Who is eligible for C12 Group membership?

According to the 2025 C12 Group Franchise Disclosure Document, C12 Group membership is specifically tailored for Christian business owners, CEOs, Presidents, and General Managers, along with their team members. A key requirement for membership is that individuals must either agree with the Franchisor's Doctrine Statement or be actively seeking to understand the values and principles it contains as they consider the teachings of Christ.

This focus on Christian business leaders creates a niche market for C12 Group franchises. Prospective franchisees should understand that their target demographic is not just any business leader, but those who identify as Christian and are open to integrating their faith with their business practices. This may require a specific approach to marketing and networking within their territory.

Furthermore, the FDD emphasizes that each member must commit to group confidentiality, Christian conflict resolution methods, and active participation in a peer group process centered on mutual support and accountability. This highlights the importance of creating a supportive and spiritually aligned environment within each C12 Group forum. Franchisees must be prepared to facilitate discussions and ensure that members adhere to these principles, which may involve addressing conflicts or guiding members toward Christian-based resolution strategies.

In summary, C12 Group membership is not open to the general public but is intentionally limited to Christian business leaders who are willing to engage in a faith-based peer advisory setting. This targeted approach shapes the entire franchise model, from member recruitment to group facilitation, and is a critical aspect for prospective franchisees to consider.