What documentation is required when submitting a written request for reimbursement from the C12 Group Prepaid Marketing Fund?

According to C12 Group's 2025 Franchise Disclosure Document, to receive reimbursement from the Prepaid Marketing Fund, a franchisee must submit a written request along with "applicable documentation" for out-of-pocket expenditures on qualifying Prepaid Marketing Expenditures. The FDD does not specify exactly what constitutes "applicable documentation." Qualifying expenditures include C12 Direct Mail Campaigns related to introductory events, procurement of qualifying lead lists, local advertising, banners and displays for exhibiting, event sponsorships, and e-marketing.

Non-qualifying items include software related to contact or customer relationship management, regular subscriptions (e.g., Constant Contact), food and beverage, catering, organizational membership dues, space rental for events or meetings, audio-visual equipment, and general supplies. C12 Group will directly pay vendors when they administer the marketing initiative. Franchisees are responsible for costs exceeding the $10,000 Prepaid Marketing Fund or for non-qualifying marketing items.

Prospective franchisees should inquire with C12 Group about the specific types of documentation required for reimbursement to ensure compliance and efficient processing of their requests. Understanding the required documentation is crucial for franchisees to effectively utilize their Prepaid Marketing Fund and manage their marketing expenses.