Who determines the budget for C12 Group brand advertising and publicity?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
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- Maintaining, at our sole discretion and budget, a program of C12 brand advertising and publicity in national and regional/local online and print publications as well as websites to help drive leads through our website and home office to Area Chairs across the network (FA Section III). There is no advertising or marketing fund applicable to you with respect to this national advertising. There are no advertising or marketing cooperatives among franchisees. There is no advertising council that advises C12 with respect to its advertising. C12 utilizes primarily its in-house staff in developing advertisements but may from time to time retain advertising or marketing firms and/or graphic design artists to contribute to any particular campaign. There is no requirement that you expend any particular amount on advertising and/or marketing beyond the initial $10,000 in Prepaid Marketing paid along with the franchise fee. We also provide you with sample formats and artwork to assist with your local efforts,. If you do conduct advertising, we require you to follow the C12 Brand Standards Guide (FA Section III). There
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, C12 Group maintains a program of brand advertising and publicity in national and regional/local online and print publications, as well as websites. The FDD specifies that C12 Group has sole discretion over the budget for this program. This advertising and publicity aims to drive leads through the C12 Group website and home office to Area Chairs across the network.
There is no advertising or marketing fund applicable to franchisees with respect to this national advertising. Franchisees are not required to expend any particular amount on advertising or marketing beyond the initial $10,000 in Prepaid Marketing paid along with the franchise fee. C12 Group also provides franchisees with sample formats and artwork to assist with their local efforts. If franchisees conduct advertising, they are required to follow the C12 Group Brand Standards Guide.
C12 Group primarily uses its in-house staff to develop advertisements but may from time to time retain advertising or marketing firms and/or graphic design artists to contribute to any particular campaign. There are no advertising cooperatives or councils in place that advise C12 Group with respect to its advertising. This means individual franchisees do not have direct input or control over the national advertising strategies or budget, but must adhere to brand standards in their own marketing efforts.