What is the dependency between C12 Group representative participation and the fee structure for local C12 seminars?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
| Local C12 Seminars | If C12 representative participates, then fee equals 50% of your net proceeds from event. | | | | | then you do not pay or otherwise reimburse C12 for its cost of sending a representative. | |---------------------|---------------------------------------------------------------------------------------------------------------------------------------------------|----------------------------------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
Source: Item 6 — OTHER FEES (FDD pages 12–17)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, the fee structure for local C12 seminars depends on whether a C12 Group representative participates in the event. If a C12 Group representative participates in a local seminar, the franchisee must pay C12 Group 50% of the net proceeds from the event. However, if a C12 Group representative does not participate, the franchisee does not pay C12 Group any fees or reimburse C12 Group for the cost of sending a representative.
This arrangement creates a direct financial incentive for C12 Group franchisees to involve C12 Group representatives in their local seminars. While involving a representative means sharing half of the net proceeds, it also suggests that the representative's presence is expected to contribute value that justifies the cost.
For a prospective franchisee, this means carefully considering the potential benefits of having a C12 Group representative participate in local seminars versus the cost of sharing the net proceeds. It would be prudent to analyze the historical performance of seminars with and without C12 Group representative involvement to determine the optimal strategy for maximizing profitability. Franchisees should also clarify with C12 Group what specific support and resources the representative provides to ensure a clear understanding of the value proposition.