What is the dependency for receiving marketing cost subsidies from C12 Group?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
and any unspent amounts will be forfeited as of that date.
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- Maintaining a C12 Marketing Co-op whereby C12 will pay a share of the cost of C12 marketing expenses both including the expenses related to the Prepaid Marketing Fund and all other eligible C12 marketing expenses at a rate equal to your applicable Monthly royalty fee %. This is a cooperative between you and C12 and not an advertising or marketing cooperative between you and other C12 franchisees.
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- The C12 marketing expenses related to marketing activities and items are those specifically approved and administered by C12, which include C12 Direct Mail Campaigns and C12 endorsed lead lists (e.g., InfoUSA). Upon your submission of a C12 Marketing Co-op Request Form with applicable documentation, C12 will review, approve, and make payment accordingly.
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- Hosting semi-annual training workshops, which are required for the entire C12 Area Chairs community, typically for two to three days in the fall, and two to three days in the spring of each year (FA Section III). During the years when a C12 CURRENT conference is held, it is intended for the workshop to be planned for the days before. Franchisees pay a $110/month training fee for participation in both semi-annual mandatory national chair training gatherings and semi-annual regional chair events; franchisees bear their own costs for travel and lodging (FA Section III).
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- Hosting a periodic C12 CURRENT conference where C12 community members (board, Area Chairs, members, spouses, affiliates, friends, and non-member Christian business leaders) meet for a special two-day conference in a resort/hotel setting to enjoy highly focused Kingdom/business equipping and fellowship. A subsidized conference fee at a discount of the published rate (to cover cost of sessions/meals) is charged to C12 Area Chairs. Standard charges
typically apply for spouses, family members, personal travel, and lodging (FA Section III).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, franchisees can receive marketing cost subsidies under specific conditions. For C12 Group events, seminars, and awards banquets aimed at expanding local membership, C12 Group may subsidize marketing costs, such as pre-approved turnkey C12 Direct Mail Campaigns. The subsidy is equivalent to the franchisee's monthly royalty fee percentage applied against total billings. To receive this subsidy, franchisees must apply for the subsidy, and C12 Group must approve the application.
C12 Group also maintains a C12 Marketing Co-op where they will pay a share of eligible C12 marketing expenses, including expenses related to the Prepaid Marketing Fund, at a rate equal to the franchisee's applicable monthly royalty fee percentage. To receive payment, franchisees must submit a C12 Marketing Co-op Request Form with applicable documentation. C12 Group will then review, approve, and make payment accordingly.
For the initial Introductory Event, C12 Group will subsidize and co-op a portion of the cost of C12 Direct Mail Campaigns, with the subsidy based on the franchisee's prevailing monthly royalty fee as a percentage of billings. The balance of the cost will be paid from the Prepaid Marketing Fund, which is designated from the Initial Franchise Fee. If franchisees order additional C12 Direct Mail Campaigns after their Introductory Event, C12 Group will continue to subsidize and co-op a portion of the campaign's cost, again based on the franchisee's prevailing monthly royalty fee as a percentage of billings.