factual

Can the definition of a C12 Group territory be changed?

C12_Group Franchise · 2025 FDD

Answer from 2025 FDD Document

Training to ensure alignment and success factors for new Area Chairs.

C12 grants exclusive territory to the C12 Principal Chairs (franchisees). If you fail to meet minimum required levels of target market penetration (i.e., 33% of Baseline Target within 24 months and 50% within 36 months of becoming a franchisee with at least one (1) CEO Forum with at least ten (10) CEO Members within two years of opening the business should 33% of Baseline Target be less than ten (10) CEOs), C12 has the unilateral right to redefine exclusive and non-exclusive Territory definitions but will endeavor to jointly discuss and plan such changes in advance. Each franchisee's Baseline Target is established on a case-by-case basis. C12 also reserves the unilateral right to terminate a Franchise Agreement for nonperformance after a 90-day right to cure on the part of the franchisee. C12 reserves the right to require additional Baseline Target requirements after 36 months, including achieving greater than 100% of your original Baseline Target (see the example at the end of this Item 12), in order to ensure continued market growth and development. Your original Baseline Target only represents 10% of the estimated number of evangelical CEOs and senior business managers employed by companies in your Territory. During the initial launch period, the franchisee will be responsible for demonstrating good faith development pursuits demonstrated by execution of the business plan crafted during New Chair Training or making at least eight new contacts per week until two CEO Forums are operating with more than six members each. C12 reserves the right to impose a cure process in subsequent months in the case of failure to demonstrate good faith development of a Territory.

You may not solicit current or prospective C12 members who live and work outside your own Territory via direct (e.g., face-to-face, telephone, direct mail, telemarketing, email) or indirect means (e.g., via third parties, other channels of distribution such as the Internet or mutual friends). Any solicited or unsolicited inquiries from outside your Territory will necessitate that the candidate be given the opportunity to attend any Business Forum meeting in their home Territory (i.e., their 'local' CEO Forum) as well as your Business Forum before selecting the specific Business Forum they would like to join. If contacted by such a prospect, you must inform them that there is another C12 Business Forum option and provide contact information for the applicable franchisee. The qualified prospective member is free to elect, based on their own needs, priorities, and evaluation, which Business Forum they would like to join. The franchisee that is the Area Chair of that Business Forum must then decide if they are able to accommodate the candidate based on the Business Forum's existing composition and the logistics involved in the monthly one-on-one consultation sessions with the client.

We may terminate the Franchise Agreement or revise your territorial size and exclusivity in our sole discretion if, by the conclusion of the first ninety (90) days after executing the Franchise Agreement, you have not started building a CEO Forum as is demonstrated by your diligence in performing the following duties: (i) making eight (8) Contacts per week on average; (ii) attending the mandatory Semi-Annual Chair Training sessions that occur during that period as well as the Sales Training Series; (iii) launching a direct marketing campaign; (iv) having a specific plan for the first C12 introductory event and/or initial CEO Forum in the Territory, and (v) reporting to us and making progress regarding the specific Business Plan Goals and Action Plan Goals that you established with us during Training Week. (See Franchise Agreement, Section VIII.6) Except as set forth above, the definition of your Territory may not be changed without our and your written consent.

Source: Item 12 — TERRITORY (FDD pages 29–32)

What This Means (2025 FDD)

According to C12 Group's 2025 Franchise Disclosure Document, the definition of a franchisee's territory can be changed under specific circumstances. Generally, the territory definition cannot be changed without the written consent of both C12 Group and the franchisee. However, C12 Group reserves the unilateral right to redefine exclusive and non-exclusive territory definitions if a franchisee fails to meet minimum required levels of target market penetration, specifically 33% of the Baseline Target within 24 months and 50% within 36 months of becoming a franchisee, with at least one CEO Forum with at least ten CEO Members within two years of opening the business should 33% of Baseline Target be less than ten CEOs. C12 Group states that it will endeavor to jointly discuss and plan such changes in advance.

Additionally, C12 Group may terminate the Franchise Agreement or revise the territorial size and exclusivity if, within the first 90 days after executing the Franchise Agreement, the franchisee has not started building a CEO Forum, as demonstrated by specific actions such as making an average of eight contacts per week, attending mandatory training sessions, launching a direct marketing campaign, having a plan for the first C12 introductory event, and reporting progress on Business Plan Goals.

A C12 Group franchisee can also request an expansion of their territory once they have achieved two full Business Forums. This expansion requires a proposed business plan that C12 Group must review and approve. Expanding the territory will also require a payment for each additional Unit of market potential, calculated as described in Item 5 & Item 7, according to C12's prevailing Franchise Fee, which is currently discounted for compliant franchisees seeking to expand at $20,000 per additional Unit. Any additional C12 Associate Chairs needed to service this expanded Territory must be mutually selected with the same high standards as Principal Chairs and trained according to C12’s certification process. The cost for an Associate Chair for Training Week is $10,000 and must be paid by the franchise and accompanied by a signed Associate Agreement at least two weeks prior to their Training Week.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.