What is the definition of C12 Group membership?

According to the 2025 C12 Group Franchise Disclosure Document, C12 Group membership is specifically tailored for Christian business owners, CEOs, Presidents, and General Managers, including their team members. To become a member, individuals must either agree to the Franchisor's Doctrine Statement or be actively seeking to understand the values and principles it contains as they consider the Christian faith. This faith-based focus is a core element of the C12 Group's identity and mission.

In addition to aligning with Christian values, C12 Group members are expected to adhere to certain behavioral guidelines. These include maintaining group confidentiality, committing to Christian conflict resolution methods, and actively participating in a peer group process described as 'iron sharpening iron.' This process emphasizes both listening and speaking within mutual ministry efforts, suggesting a collaborative and supportive environment where members challenge and encourage one another.

This definition highlights that C12 Group membership is not just a business affiliation but also a commitment to a shared faith and a specific set of ethical and interpersonal standards. Prospective franchisees should understand that their success will depend on attracting members who resonate with these values and are willing to actively participate in the group's unique culture. This focus differentiates C12 Group from secular business networking or peer advisory organizations.