Who defines the specific exclusive territory for a C12 Group franchise?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
fee of $2,500.
ITEM 12: TERRITORY
You will have a specific exclusive Territory, which is defined mutually by C12 and you and should be incorporated in your business plan development in conjunction with C12. This Territory will be defined based on geography, in terms of cities, zip codes, counties, states, or the radius around your home address. There is no minimum granted Territory size. No other franchisee shall have the right to establish, acquire, or operate a franchise within your exclusive Territory. You must reside within your Territory unless we approve otherwise. You will have the exclusive right to offer C12 services, programs, and materials in your Territory via the hosting of CEO Forum meetings and Key Players Forum meetings in that geography, with the following exceptions and restrictions:
C12 Business Forum membership is open to all qualified business owners, CEOs, and general managers (and their staffs) who agree to comply with C12's behavioral protocols, maintain confidentiality, resolve conflict through biblical methods, and participate in the C12 'iron sharpening iron' peer group process which necessitates both listening and speaking in mutual 'business-as-ministry' efforts. All members must pledge to a non-solicitation protocol. Franchisee territory figures are based upon qualified/eligible individuals and, in good faith, all members of a Business Forum should meet or exceed minimum standards.
Once you have achieved two full Business Forums, you may also request an expansion of your Territory based on a proposed business plan. C12 must review and approve any such plan before it is pursued.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD page 36)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, the specific exclusive territory is defined mutually between C12 Group and the franchisee. This territory definition should be incorporated into the franchisee's business plan development in conjunction with C12 Group. The territory is geographically defined, using cities, zip codes, counties, states, or the radius around the franchisee's home address. There is no minimum territory size guaranteed to the franchisee.
This means that prospective C12 Group franchisees have some input regarding their exclusive territory. However, C12 Group also plays a significant role in defining the territory. The territory definition impacts the franchisee's potential market and business plan. The franchisee must reside within their territory unless C12 Group approves otherwise.
Furthermore, the FDD states that once a franchisee has achieved two full Business Forums, they can request an expansion of their territory based on a proposed business plan. C12 Group must review and approve any such plan before it is pursued. Territory expansion will require a payment for each additional Unit of market potential, currently discounted for compliant franchisees seeking to expand at $20,000 per additional Unit. Any additional C12 Associate Chairs needed to service this expanded Territory must be mutually selected and trained according to C12's certification process. The cost for an Associate Chair for Training Week is $10,000 and must be paid by the franchise.