What data sources are used to define a C12 Group Franchisee's 'Baseline Target'?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisor defines Franchisee's "Baseline Target" using publicly available data, including, without limitation, the relevant Intelligent Direct, Inc (IDI) dba GbBIS business census in the Territory and research data provided by The Barna Group on the percentage of 'practicing Christians' or 'evangelical Christians' by region to establish the market potential in regard to the number of prospective member companies within the Territory.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, a franchisee's "Baseline Target" is defined using publicly available data. This data includes the relevant Intelligent Direct, Inc (IDI) dba GbBIS business census in the franchisee's territory.
In addition to census data, C12 Group also uses research data provided by The Barna Group. This research data focuses on the percentage of 'practicing Christians' or 'evangelical Christians' within a specific region. This information helps C12 Group establish the market potential for prospective member companies within the franchisee's territory.
This Baseline Target is important because the franchisee must achieve a minimum level of market penetration to maintain exclusivity within their territory. Failure to meet the minimum performance levels could result in C12 Group reducing the size of the franchisee's territory, authorizing another franchisee to operate within the territory, or operating a C12 Group business within the franchisee's territory themselves.