What data sources does C12 Group use to define a franchisee's 'Baseline Target'?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisor defines Franchisee's "Baseline Target" using publicly available data, including, without limitation, the relevant Intelligent Direct, Inc (IDI) dba GbBIS business census in the Territory and research data provided by The Barna Group on the percentage of 'practicing Christians' or 'evangelical Christians' by region to establish the market potential in regard to the number of prospective member companies within the Territory.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, a franchisee's "Baseline Target" is determined using publicly available data. This data includes the Intelligent Direct, Inc (IDI) dba GbBIS business census relevant to the franchisee's territory. Additionally, C12 Group uses research data provided by The Barna Group. This research data focuses on the percentage of 'practicing Christians' or 'evangelical Christians' within a specific region.
C12 Group uses these data sources to estimate the market potential within a franchisee's territory. Specifically, they aim to determine the number of prospective member companies that could be recruited. This Baseline Target is a key performance indicator for C12 Group franchisees.
It is important to note that franchisees must achieve certain minimum performance levels related to this Baseline Target to maintain exclusivity within their territory. Failure to meet these minimums could result in C12 Group reducing the franchisee's territory, authorizing another franchise within the territory, or even operating a C12 Group business directly within that territory.