What costs are the C12 Group franchisees responsible for regarding the introductory meeting?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
Before Franchisee commences operation, Franchisor will work with Franchisee to co-plan an initial C12 introductory event, where an experienced C12 leader will travel to Franchisee's Territory at no cost to Franchisee to provide a C12 overview presentation and introductory C12 materials to Franchisee's local prospects and help Franchisee answer questions.
Franchisee will incur the cost of locally hosting the event (typically a breakfast or luncheon) which will be scheduled to coincide with the availability of one of Franchisor's leaders.
Franchisor will provide Franchisee with a turnkey C12 direct mail campaign and/or email campaign to assist in generating prospects for this initial meeting.
Moneys available from Franchisee's Prepaid Marketing Fund will directly fund this direct mail or email campaign.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, franchisees are responsible for the costs associated with hosting the initial introductory meeting. C12 Group will collaborate with the franchisee to plan this event, and an experienced C12 leader will travel to the franchisee's territory to provide an overview presentation and introductory materials to local prospects, at no cost to the franchisee for the leader's travel.
The franchisee's primary expense will be the cost of locally hosting the event, which typically involves providing a breakfast or luncheon for attendees. The event's scheduling will depend on the availability of C12 Group's leaders. To assist the franchisee in attracting prospects to this initial meeting, C12 Group will provide a turnkey direct mail or email campaign.
The funds for this direct mail or email campaign will come directly from the franchisee's Prepaid Marketing Fund. This fund is specifically designated for marketing initiatives aimed at forming new C12 Forums. Franchisees need to manage these costs to ensure they are within their budget and align with the brand standards set by C12 Group.