What costs does the C12 Group franchisee incur when hosting a C12 executive briefing event?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
To co-plan a C12 executive briefing event, where an experienced C12 leader, peer, member, or other contributor will travel to your Territory at no cost to you to provide a C12 overview presentation to prospects and help you to address questions (FA Section III).
You will incur the cost of locally hosting the event and you must schedule this event to coincide with the availability of one of C12's leaders or designated representatives.
This is not a part of the Prepaid or Co-op Marketing funds.
C12 will conduct on your behalf a turnkey direct mail campaign as one means to generate prospects for these initial meetings (hereinafter "C12 Direct Mail Campaign") (FA Section III).
C12 has arranged for mailing lists, a contracted mail house, marketing materials, and options for letter format and style from which you may select when you order a C12 Direct Mail Campaign in conjunction with your first Introductory Event.
C12 will subsidize and co-op a portion of your campaign's cost (i.e., currently 17.5-30% based on your prevailing monthly royalty fee as a % of billings), as further described in 14 below (FA Section III), and the balance of the cost will be paid from the Prepaid Marketing Fund that has been designated from your Initial Franchise Fee.
If you order any additional C12 Direct Mail Campaigns after your Introductory Event, C12 will continue to subsidize and co-op a portion of your campaign's cost (i.e., based on your prevailing monthly royalty fee as a % of billings), as further described in 14 below (FA Section III).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, when a franchisee hosts a C12 executive briefing event, they are responsible for the local hosting costs. The purpose of this event is to provide a C12 Group overview presentation to prospective members. An experienced C12 Group leader, peer, member, or other contributor will travel to the franchisee's territory to deliver the presentation and address questions, and this travel comes at no cost to the franchisee.
C12 Group also co-plans the executive briefing event with the franchisee. To help generate prospects for these initial meetings, C12 Group conducts a turnkey direct mail campaign. C12 Group has arranged for mailing lists, a contracted mail house, marketing materials, and options for letter format and style.
C12 Group subsidizes a portion of the C12 Direct Mail Campaign cost, with the subsidy ranging from 17.5% to 30% based on the franchisee's prevailing monthly royalty fee as a percentage of billings. The balance of the cost is paid from the Prepaid Marketing Fund, which is designated from the Initial Franchise Fee. If the franchisee orders any additional C12 Direct Mail Campaigns after their Introductory Event, C12 Group will continue to subsidize a portion of the campaign's cost based on the franchisee's prevailing monthly royalty fee as a percentage of billings.