What constitutes a 'Contact' for a C12 Group franchisee during the first 90 days?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee shall launch a direct marketing campaign.
- d. Franchisee shall host an initial C12 introductory event and/or initial CEO Forum meeting in the Territory.
- e. Franchisee must report to Franchisor and make progress regarding the specific Business Plan Goals and Action Plan Goals that Franchisee established as part of Training Week.
If Franchisor determines that Franchisee has not complied with or is not making substantial progress toward complying with (a) through (e) above Franchisor may require Franchisee to perform a Remediation Plan that Franchisor may, in its own discretion, establish. If Franchisee is unable or unwilling to perform such Remediation Plan, Franchisor may terminate this Agreement.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
Based on the 2025 Franchise Disclosure Document, the C12 Group franchisee is expected to fulfill several obligations during their initial 90-day period. These include attending New Chair Training, launching a direct marketing campaign, hosting an initial C12 introductory event and/or initial CEO Forum meeting within their territory, and reporting progress on specific Business Plan Goals and Action Plan Goals established during Training Week. These activities are crucial for establishing the franchisee's presence and building momentum in their designated territory.
These initial steps are critical for a new C12 Group franchisee as they set the foundation for their business. The direct marketing campaign aims to generate leads and create awareness of the C12 Group services in the area. Hosting introductory events and CEO Forum meetings provides opportunities to engage with potential members and showcase the value of the C12 Group. Regular reporting on Business Plan and Action Plan Goals ensures that the franchisee stays on track and makes progress toward their objectives.
Failure to meet these initial obligations or demonstrate substantial progress may lead to the implementation of a Remediation Plan by C12 Group. If the franchisee is unable or unwilling to perform the Remediation Plan, C12 Group reserves the right to terminate the franchise agreement. This underscores the importance of adhering to the outlined steps and maintaining open communication with the franchisor during the initial months of operation. A prospective franchisee should clarify with C12 Group what specific metrics are used to evaluate 'substantial progress' during this period.
While the FDD outlines key activities for the first 90 days, it does not explicitly define what constitutes a 'Contact' in terms of lead generation or marketing efforts. A prospective franchisee should seek clarification from C12 Group regarding their expectations for contact generation, including the number of contacts, the quality of leads, and the methods for tracking and reporting contacts made during this initial period. Understanding these expectations will help the franchisee effectively plan and execute their marketing and outreach strategies.