What does C12 Group consider to be the purpose of the higher standard of conduct expected of franchisees?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee agrees to exercise best efforts to ensure that C12 members abide by Franchisor's code of conduct and support sound biblical doctrine.
Franchisee further agrees that, as leaders of leaders, C12 Area Chairs are required to abide by a covenant of "above reproach" conduct.
Behaviors that could be questionable or cause members/customers to stumble are to be avoided by Franchisee with a high degree of wisdom and prudence.
Specifically, Franchisee and its Area Chairs shall abstain from the use of all smoking products.
Franchisor and Franchisee agree that these are not biblical mandates or evil but rather represent areas of personal sacrifice and restraint that Franchisor expects of all franchisees out of service to C12 members and preservation of Christian witness (see Romans 14:13; 1 Corinthians 8:9, 10:31-32; 2 Corinthians 6:3).
Breaches of this "above reproach" conduct, including moral turpitude, legal or illegal, are material grounds for immediate termination of thisagreement.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, C12 Group expects its franchisees, particularly Area Chairs, to adhere to a higher standard of conduct, described as "above reproach." This expectation is rooted in the desire to serve C12 members effectively and to uphold a positive Christian image.
Specifically, C12 Group outlines that behaviors that could be perceived as questionable or potentially cause members or customers to be negatively affected should be avoided by franchisees with careful consideration and wisdom. As an example, franchisees and their Area Chairs are expected to abstain from using all smoking products.
C12 Group clarifies that these expectations are not necessarily strict biblical requirements but rather represent areas where franchisees should exercise personal sacrifice and restraint. The purpose is to serve C12 members and preserve the Christian values the company represents. Failure to meet this standard of conduct, including instances of moral turpitude, whether legal or illegal, can be grounds for immediate termination of the franchise agreement.