What is the condition for the C12 Group to conduct a turnkey direct mail campaign on behalf of the franchisee?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
his is not a part of the Prepaid or Co-op Marketing funds. C12 will conduct on your behalf a turnkey direct mail campaign as one means to generate prospects for these initial meetings (hereinafter "C12 Direct Mail Campaign") (FA Section III). C12 has arranged for mailing lists, a contracted mail house, marketing materials, and options for letter format and style from which you may select when you order a C12 Direct Mail Campaign in conjunction with your first Introductory Event. C12 will subsidize and co-op a portion of your campaign's cost (i.e., currently 17.5-30% based on your prevailing monthly royalty fee as a % of billings), as further described in 14 below (FA Section III), and the balance of the cost will be paid from the Prepaid Marketing Fund that has been designated from your Initial Franchise Fee. If you order any additional C12 Direct Mail Campaigns after your Introductory Event, C12 will continue to subsidize and co-op a portion of your campaign's cost (i.e., based on your prevailing monthly royalty fee as a % of billings), as further described in 14 below (FA Section III).
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- Including you, your Territory, noteworthy local information, and planned area event/meeting dates and locations on the C12 websites (C12forums.com & JoinC12.com) if you provide the necessary information (FA Section III).
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- Providing you with ongoing telephone and email consultation regarding Territory development and member/group facilitation (upon request) (FA Section III).
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- Providing the mandatory Sales Training Series currently offered in weekly one-hour group coaching sessions (FA Section III.3.b).
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Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, C12 Group will conduct a turnkey direct mail campaign on behalf of the franchisee as one means to generate prospects for initial meetings. This is referred to as the "C12 Direct Mail Campaign." C12 Group has made arrangements for mailing lists, a contracted mail house, marketing materials, and options for letter format and style from which the franchisee may select when ordering a C12 Direct Mail Campaign in conjunction with their first Introductory Event.
C12 Group will subsidize and co-op a portion of the campaign's cost, currently between 17.5% and 30%, based on the franchisee's prevailing monthly royalty fee as a percentage of billings. The balance of the cost will be paid from the Prepaid Marketing Fund, which is designated from the Initial Franchise Fee. If the franchisee orders any additional C12 Direct Mail Campaigns after their Introductory Event, C12 Group will continue to subsidize and co-op a portion of the campaign's cost, based on the franchisee's prevailing monthly royalty fee as a percentage of billings.
Furthermore, for events specifically planned to expand local C12 Group membership, C12 Group may subsidize the marketing cost of a pre-approved turnkey C12 Direct Mail Campaign at the rate of the franchisee's monthly royalty fee percentage against total billings, subject to the franchisee's application and C12 Group's approval. This indicates that while the initial direct mail campaign is tied to the first introductory event, subsequent campaigns and their subsidization are contingent on C12 Group's approval and the franchisee's royalty fee percentage.