Who comprises the target market for the sale of C12 Group franchises?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
The business to be conducted by the franchisees is comprised of an executive development program to serve the needs of Christian business owners, CEOs, presidents, and their key staff, in which franchisees facilitate monthly Business Forum meetings, provide monthly one-on-one consultation, host seminars, and provide customized business and ministry-oriented materials and information to enhance the life and performance of their local members. C12 defines a Christian as a person who believes that Jesus Christ is Lord, the whole Bible is wholly true, and that God has an eternal plan for each believer's life and business, without regard to any particular religious affiliation or denomination in which such believing person participates. The market for the sale of franchises is comprised of such Christian persons.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–9)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, the target market for C12 Group franchises consists of Christian individuals. C12 Group defines a Christian as someone who believes that Jesus Christ is Lord, that the entire Bible is wholly true, and that God has an eternal plan for each believer's life and business. This definition is applied without regard to any specific religious affiliation or denomination.
This means that C12 Group is specifically seeking franchisees who identify as Christian based on the brand's outlined criteria. Prospective franchisees should understand that the C12 Group franchise is designed to serve Christian business owners, CEOs, presidents, and their key staff. This focus on a specific religious demographic is a key aspect of the C12 Group business model.
For potential franchisees, this information is crucial in determining whether the C12 Group franchise aligns with their personal values and professional network. It also highlights the importance of understanding and embracing the Christian values that underpin the C12 Group's services and target market.