How does the C12 Group communicate approved trademark usage to franchisees?

According to the 2025 C12 Group Franchise Disclosure Document, C12 Group franchisees must adhere to the franchisor's approved methods for using trademarks, service marks, trade names, logotypes, and domain names. C12 Group communicates these approved methods in writing, through training and operating manuals, routine communications, semi-annual training workshops, and via a web-based portal that provides franchisees with materials, resources, and information.

This means that franchisees must stay up-to-date with all official communications from C12 Group to ensure they are using the brand's intellectual property correctly. Failure to use the trademarks as directed could result in a breach of the franchise agreement. The franchisee is also responsible for informing C12 Group if they become aware of any infringement or challenges to the use of C12 Group's trademarks.

C12 Group also provides a localized website URL and email address to help franchisees establish a unique web presence that aligns with C12's overall online brand. Franchisees can negotiate additional customizations to their web presence, but these customizations must comply with C12 Brand Standards and receive prior approval as outlined in the Operations Manual. This ensures that all digital activities maintain brand consistency and quality.

Overall, C12 Group maintains tight control over its brand and trademark usage, requiring franchisees to follow specific guidelines and seek approval for any deviations. This level of control is common in franchising to protect the brand's reputation and ensure consistent customer experience across all locations.