What branded marketing materials does C12 Group provide initially?

According to C12 Group's 2025 Franchise Disclosure Document, C12 Group provides an initial complement of branded marketing materials and meeting facilitation supplies. These materials are expected to cover the franchisee's needs for the first 90 days or more of operation. This initial supply of materials can reduce the immediate financial burden on the franchisee, as it eliminates the need to purchase these items upfront.

While the FDD mentions that C12 Group provides these initial marketing materials, it does not specify the exact types or quantities included. A prospective franchisee should confirm with C12 Group the specific contents of this initial complement to understand what is covered and what additional marketing expenses they may need to budget for during their initial months of operation.

For ongoing marketing efforts, the FDD lists examples of marketing expenses that are eligible for reimbursement, including print or digital PR campaigns, targeted direct mail campaigns, email nurturing campaigns, targeted social media advertising, Google Ad campaigns, radio or TV advertising spots, and event sponsorships with speaking opportunities. In contrast, expenses such as sports team or mission trip sponsorships, event hosting or printing costs, member, vendor, or prospect gifts, marketing collateral/material purchase, lead or contact list without campaign, software subscriptions/membership fees, graphic designer/videographer fees, and consultant fees are ineligible for reimbursement.