How must C12 Group-branded marketing materials be employed by franchisees?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
(cost/quality/service) to our franchisees.
C12-branded marketing materials are to be employed in a manner consistent with C12's established brand identity and trademark, including without limitation displaying C12's name, logos, and tag lines, as they may exist from time to time, only in styles, colors, and formats as are approved by C12 (see FA Section I). You must maintain updated information regarding your local franchise on the C12 website. You are to adopt C12's standard satellite website, business card and stationery, at C12's expense, immediately upon becoming a franchisee unless otherwise given specific approval by C12. Such pre-approved incorporation or access of C12's web platform into another 'umbrella' web or print medium must be solely funded by you and must comply with C12's requirements regarding C12's brand marketing and use of proprietary marks and materials, including without limitation displaying C12's name, logos, and tag lines, as they may exist from time to time, only in styles, colors, and formats as are approved by C12 (see FA Sections I, IV, and VII) and must provide the same prescribed utility and information to C12 at a minimum. You must also adhere to monthly operating report formats and timing, payment methods and timing, and C12's standard member registration process forms and payment protocols (see FA Section IV). Further guidelines and protocols are maintained in the Franchise Operations Manual.
During the fiscal year ending December 31, 2024, we received $458,500 from required franchisee purchases of New Member Registrations, which represented 5.8% of our total revenue of $7,852,914. We do not provide material benefits to a franchisee based on their purchase of a particular product, service, or use of a particular supplier.
Insurance
We do not require you to purchase insurance beyond what you are required to maintain under state law where you operate, which may include workers compensation insurance.
No Cooperatives
We do not have any purchasing or distribution cooperatives established at this time.
ITEM 9: FRANCHISEE'S OBLIGATIONS
This table lists your principal obligations under the franchise and other agreements. It will help you find more detailed information about your obligations in these agreements and in other items of this disclosure document.
| OBLIGATION | SECTION IN AGREEMENT | DISCLOSURE DOCUMENT ITEM |
|---|---|---|
| a. Site selection and acquisition/lease | Not Applicable | Not Applicable |
| b. Pre-opening purchases/leases | IV, V | 5, 7 |
| c. Site development and other pre-opening | III, IV, V | 5, 7, 11 |
| requirements | ||
| d. Initial and ongoing training | III, IV | 5, 6, 7, 11 |
| e. Opening | III, IV | 7, 11, 15 |
| f. Fees | V, VI | 5, 6, 7 |
| g. Compliance with standards and | I, IV | 8, 16, 17 |
| Policies/Operating Manual | ||
| h. Trademarks and proprietary information | I, IV | 13, 14 |
| i. Restrictions on products/services offered | I, IV, IX | 8, 15, 16, 17 |
| j. Warranty and customer service | IV | 12, 16, 17 |
| requirements | ||
| k. Territorial development and sales quotas | I, IV, VI, VII | 5, 12, 16 |
| l. |
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 18–20)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, franchisees must use C12 Group-branded marketing materials in a way that aligns with the company's established brand identity and trademark. This includes displaying C12 Group's name, logos, and taglines in approved styles, colors, and formats. Franchisees are also required to keep their local franchise information updated on the C12 Group website. Upon becoming a franchisee, C12 Group provides a standard satellite website, business cards, and stationery at no cost to the franchisee, unless the franchisee receives specific approval to do otherwise.
If a franchisee incorporates C12 Group's web platform into another web or print medium, the franchisee is responsible for funding it. This incorporation must still comply with C12 Group's brand marketing requirements and the use of its proprietary marks and materials, ensuring that the C12 Group name, logos, and taglines are displayed in approved styles, colors, and formats. The incorporated platform must also provide the same utility and information to C12 Group. Franchisees must also adhere to the monthly operating report formats and timing, payment methods and timing, and C12 Group's standard member registration process forms and payment protocols. Further guidelines and protocols are maintained in the Franchise Operations Manual.
In addition to the above, C12 Group supplies a start-up set of printed and electronic materials upon completion of initial training, as well as access to C12 Group web resources, at no additional cost to the franchisee. Franchisees can also purchase additional supplies as needed through an exclusive C12 Group web store that offers appropriately branded collateral. All C12 Group monthly meeting materials must be used in compliance with the Brand Standards established by C12 Group and are supplied by C12 Group at no additional cost, or franchisees can choose to print them locally at their own expense using C12 Group specified paper. Monthly Business Forum Meetings are to utilize C12's prescribed monthly agenda, curriculum, mixed-media format, and facilitation notes and forms which are supplied at no additional cost either in hard copy or downloadable format from a web platform supplied by C12. Franchisees may supplement these materials with others of their own choosing and utilize helpful resources to enrich their members' overall C12 experience (e.g., lunchtime videos or handouts) in a manner which does not modify the intended standard C12 meeting flow and process. If the C12 Business Forum meeting agenda should change, C12 home office will let franchisees know in written communication prior to the delivery of the following month's material. All meetings are to be facilitated in compliance with the Field Operations Manual and the Brand Standards Guide provided during initial and subsequent training.