Who bears the cost for additional customizations to the website and email provided by C12 Group?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
-
- Email. Franchisor will provide Franchisee with a localized C12 website URL that is descriptive of the Franchisee's Franchised Business and Territory (e.g. www.C12 Altlanta.com) and a C12 email address (e.g., Paul. Tarsus@C12forums.com) to help Franchisee establish a unique web face consistent with C12's overall online presence. These standardized elements are owned and hosted by Franchisor at no cost to Franchisee. Additional customizations can be negotiated at cost to Franchisee, and all related digital activities must be in compliance with C12 Brand Standards and approved prior to being live online as set forth in the Operations Manual.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, C12 Group provides franchisees with a localized C12 website URL and a C12 email address at no cost. These standardized elements are owned and hosted by C12 Group.
However, if a franchisee wants additional customizations to the website or email beyond the standard offering, the franchisee will bear the cost. These customizations can be negotiated with C12 Group.
It is important to note that all digital activities, including any customizations, must comply with C12 Group's brand standards. These standards are detailed in the Operations Manual, and any changes must be approved by C12 Group before going live online. This ensures that all franchisees maintain a consistent brand image and adhere to the company's guidelines.