Who bears the cost of additional customizations to the C12 Group website?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
These standardized elements are hosted by C12 at no cost to you.
Additional customizations can be negotiated at cost to the franchisee, and all digital activities must be in compliance with C12 Brand Standards and approved prior to being live online as set forth in the Operations Manual.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, franchisees are responsible for the costs associated with any additional customizations made to their C12 Group website. While C12 Group provides standardized website elements hosted at no cost to the franchisee, any negotiated customizations will be at the franchisee's expense.
This means that if a franchisee wants to add specific features or tailor the website beyond the standard offering, they will need to cover those costs. It is important to note that all digital activities and customizations must comply with C12 Group's brand standards and receive approval before going live, as outlined in the Operations Manual.
Prospective franchisees should consider this potential expense when budgeting for their franchise. They should also discuss potential customization options and associated costs with C12 Group during their due diligence process to fully understand the financial implications. Understanding the brand standards and approval process for digital activities is also crucial to ensure compliance and avoid any potential issues.