What is the 'Baseline Target' for C12 Group franchisees based on?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisor defines Franchisee's "Baseline Target" using publicly available data, including, without limitation, the relevant Intelligent Direct, Inc (IDI) dba GbBIS business census in the Territory and research data provided by The Barna Group on the percentage of 'practicing Christians' or 'evangelical Christians' by region to establish the market potential in regard to the number of prospective member companies within the Territory.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, a franchisee's "Baseline Target" is determined using publicly available data. This data includes the Intelligent Direct, Inc (IDI) dba GbBIS business census relevant to the franchisee's territory.
In addition to the business census data, C12 Group also uses research data provided by The Barna Group. This research focuses on the percentage of 'practicing Christians' or 'evangelical Christians' within a specific region.
By combining these two sources, C12 Group aims to establish the market potential within a franchisee's territory. This market potential is defined by the number of prospective member companies that align with C12 Group's target demographic.