Does C12 Group have to approve my application for marketing subsidies?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
rketing cooperative between you and other C12 franchisees.
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- The C12 marketing expenses related to marketing activities and items are those specifically approved and administered by C12, which include C12 Direct Mail Campaigns and C12 endorsed lead lists (e.g., InfoUSA). Upon your submission of a C12 Marketing Co-op Request Form with applicable documentation, C12 will review, approve, and make payment accordingly.
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- Hosting semi-annual training workshops, which are required for the entire C12 Area Chairs community, typically for two to three days in the fall, and two to three days in the spring of each year (FA Section III). During the years when a C12 CURRENT conference is held, it is intended for the workshop to be planned for the days before. Franchisees pay a $110/month training fee for participation in both semi-annual mandatory national chair training gatherings and semi-annual regional chair events; franchisees bear their own costs for travel and lodging (FA Section III).
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- Hosting a periodic C12 CURRENT conference where C12 community members (board, Area Chairs, members, spouses, affiliates, friends, and non-member Christian business leaders) meet for a special two-day conference in a resort/hotel setting to enjoy highly focused Kingdom/business equipping and fellowship. A subsidized conference fee at a discount of the published rate (to cover cost of sessions/meals) is charged to C12 Area Chairs. Standard charges
typically apply for spouses, family members, personal travel, and lodging (FA Section III).
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- Assisting you with on-going local C12 events, seminars, and awards banquets in your local Territory by providing formats, selected support materials, and perhaps a speaker (when mutually scheduled in advance) (FA Section III). When events are specifically planned with the primary purpose of expanding local C12 membership, C12 may subsidize the marketing cost (e.g., pre-approved turnkey C12 Direct Mail Campaign) at the rate of your Monthly royalty fee % against total billings, subject to your application and C12's approval.
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- We will provide you with an annual credit of $500 to purchase C12 promotional materials from our online store.
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- We will provide you with suggested pricing for initial membership packages and memberships, but you will set your own pricing for these items.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, C12 Group does require approval for marketing expenses related to the C12 Marketing Co-op. Specifically, for marketing activities and items that are specifically approved and administered by C12 Group, such as C12 Direct Mail Campaigns and C12 endorsed lead lists, you must submit a C12 Marketing Co-op Request Form with documentation. C12 Group will then review, approve, and make payment accordingly.
Additionally, when local C12 events, seminars, and awards banquets are planned to expand local C12 Group membership, C12 Group may subsidize the marketing cost, such as pre-approved turnkey C12 Direct Mail Campaigns, at the rate of your Monthly royalty fee % against total billings. This is also subject to your application and C12 Group's approval.
For the Prepaid Marketing Fund, upon your submission of written requests with applicable documentation, C12 Group will reimburse you for your out-of-pocket expenditures on qualifying Prepaid Marketing Expenditures up to the limit of the balance available in the Prepaid Marketing Fund. C12 Group will make payments directly to vendors in the cases where C12 Group administers the marketing initiative on your behalf.