What approval is required before a C12 Group franchisee's digital activities go live online?

According to the 2025 C12 Group Franchise Disclosure Document, all digital activities undertaken by a franchisee must adhere to C12 Group's brand standards and receive approval before they are launched online. The specific procedures for obtaining this approval are detailed in the Operations Manual.

This requirement ensures that all online representations of the C12 Group brand maintain a consistent and professional image. By mandating compliance with brand standards and requiring prior approval, C12 Group aims to control the quality and uniformity of its digital presence across all franchise locations.

For a prospective franchisee, this means that any digital marketing efforts, website customizations, or online promotional activities must be submitted to C12 Group for review and approval. This process may add time to marketing campaign launches, as franchisees must factor in the time required for C12 Group to assess and approve their materials. Franchisees should familiarize themselves with the C12 Group Brand Standards and the Operations Manual to streamline this approval process and avoid potential delays.

While this requirement ensures brand consistency, it also means that franchisees have less autonomy over their digital marketing strategies compared to franchises with fewer brand control measures. However, the standardized approach can also be beneficial, as it provides franchisees with a proven framework and reduces the risk of misrepresenting the brand online.