What is the application date for the 'Buffalo Culture' trademark pending registration for the C12 Group?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
| TRADEMARK | SERIAL NUMBER | DATE OF APPLICATION | REGISTER |
|---|---|---|---|
| Buffalo Culture | 98,180,822 | September 14, 2023 | Principal |
| 98,180,817 | September 14, 2023 | Principal |
Source: Item 13 — TRADEMARKS (FDD pages 32–34)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, the application date for the 'Buffalo Culture' trademark is September 14, 2023. The trademark has serial number 98,180,822 and is intended for the Principal Register.
It is important to note that C12 Group does not yet have a federal registration for this trademark. As a result, the trademark does not have as many legal benefits and rights as a federally registered trademark. The FDD indicates that there are currently opposition proceedings regarding their two pending trademarks and the parties are working toward a settlement agreement that would allow for the registration of both marks.
As a prospective franchisee, it's crucial to understand the implications of using a trademark that is still pending registration. While C12 Group is responsible for protecting the franchisee's right to use the trademarks and defending against infringement claims, the lack of a federal registration could present challenges. If the right to use the trademarks is challenged, the franchisee may have to change to alternative trademarks, which may increase their expenses. Franchisees should stay informed about the status of the trademark registration and any potential impact on their business operations.