What is the annual allotment a C12 Group franchisee receives to purchase promotional materials?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
lopment and meeting facilitation, including guest binders, access to the C12 App and website-based resources, and marketing/promotional
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, franchisees receive an annual credit of $500 to purchase promotional materials from the franchisor's online store. This credit is specifically designated for C12 Group promotional items.
This allotment helps new C12 Group franchisees with their initial marketing efforts by providing access to branded materials. By using the online store, franchisees can ensure they are using approved and consistent branding in their promotional activities. This can be particularly helpful for maintaining a uniform brand image and messaging.
It is important to note that the $500 credit is specifically for purchasing C12 Group promotional materials from the franchisor's online store. Franchisees are responsible for any marketing expenses exceeding this amount. Understanding the scope and limitations of this credit is essential for budgeting and planning marketing activities.