What was the amount of merchandise and promotion revenue for C12 Group in 2023?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
| 164,568 | | Members' Equity | 2,689,110 | 1,843,880 | | Total Liabilities and Members' Equity | $ 3,501,390 | $ 3,534,314 |
THE C12 GROUP, LLC Statements of Operations Years Ended December 31, 2023 and 2022
| 2023 | 2022 | |
|---|---|---|
| Revenues: | ||
| Franchise fees: | ||
| Continuing fees | $ 5,935,902 | $ 4,888,637 |
| Initial fees | 379,430 | 473,488 |
| Dues, Atlanta | 37,890 |
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, the revenue from merchandise and promotion for the year 2023 was $169,815. This figure is part of the total revenues, which amounted to $7,184,463 for the same year.
For a prospective franchisee, this indicates the level of revenue C12 Group generates from selling merchandise and promotional items. While not the largest revenue stream (compared to franchise or membership fees), it still contributes to the overall financial picture of the company. Understanding this amount can help a franchisee assess the potential market for these items within their own territory and how it might supplement their income.
It's also worth noting that the FDD includes comparative data from 2022, where merchandise and promotion revenue was $134,973. This shows an increase in this revenue category from 2022 to 2023, which could be a positive trend for potential franchisees. Reviewing these figures over several years can provide a better understanding of the stability and growth potential of this revenue stream.