Can Byrider use or license the use of the Marks in businesses other than the Byrider Business?

According to Byrider's 2025 Franchise Disclosure Document, Byrider retains the right to use or license the use of its Marks in businesses other than the franchisee's Byrider Business. This means that Byrider is not restricted from using its brand names, trademarks, service marks, or logos in other ventures or from allowing other businesses to do so.

This provision gives Byrider considerable flexibility in expanding its brand presence and revenue streams. For a franchisee, this means that Byrider could potentially introduce new products, services, or business models under the same brand, which may or may not directly benefit the franchisee. It also implies that Byrider could partner with or license its brand to other businesses, even if those businesses compete with the franchisee to some extent.

Prospective franchisees should consider this when evaluating the Byrider franchise opportunity. While Byrider's ability to leverage its Marks in various ways could strengthen the overall brand, it also introduces a level of uncertainty and potential competition for individual franchisees. It would be prudent for potential franchisees to discuss Byrider's long-term brand strategy and its potential impact on franchisees during their due diligence.