What are the restrictions on a transferring Byrider franchisee identifying themselves as a current or former franchisee?

According to Byrider's 2025 Franchise Disclosure Document, a franchisee who is transferring their franchise has specific restrictions regarding identifying themselves as a current or former Byrider franchise owner. The franchisee and their transferring owners are prohibited from directly or indirectly identifying themselves or any business as a current or former Byrider business or franchise owner. This restriction applies at any time and in any manner, except for other Byrider businesses the franchisee continues to own and operate.

Furthermore, the transferring franchisee cannot use any Byrider Marks, imitations of the Marks, or other symbols associated with Byrider for any purpose. They are also barred from using any trade name, trade or service mark, or other commercial symbol that suggests a connection or association with Byrider. This is to ensure that the new franchisee is seen as the owner of the franchise and to protect Byrider's brand identity.

This restriction is a standard practice in franchising to prevent confusion among customers and to protect the franchisor's brand. It ensures that the outgoing franchisee does not continue to benefit from the Byrider brand after the transfer is complete, and that the new franchisee has a clear and distinct identity. The advertisement for the sale of the franchisee's rights must also clearly state that the franchisee, and not Byrider, is the one offering the franchise for sale.