Is the license granted to Byrider for Anonymous Data revocable?
Byrider Franchise · 2025 FDDAnswer from 2025 FDD Document
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- Anonymous Data. Licensee hereby grants an irrevocable non-exclusive license to Licensor and its agents, successors, and assigns to use, compile, distribute, market, sell and sublicense statistical analyses, information, data and reports utilizing data aggregated or obtained from Customer Data during the term of this Agreement ("Anonymous Data"). Licensor shall cause the Anonymous Data to be created in a manner which does not include information that personally identifies Licensee or any of its customers. Licensor's use of Anonymous Data shall only be to the extent allowable by law. For example, Licensor shall be permitted to provide Licensee's Customer Data to service bureaus and other parties who aggregate data for reporting and analysis purposes if the Licensor provides substantially similar Customer Data from the Franchisees of the Licensor for the same purpose. Examples of parties would include Experian, Equifax, Transunion, Carfax, and Lexis-Nexis.
Source: Item 23 — Receipts (FDD pages 88–335)
What This Means (2025 FDD)
According to Byrider's 2025 Franchise Disclosure Document, the license granted to Byrider for Anonymous Data is irrevocable. The franchisee grants Byrider an irrevocable, non-exclusive license to use, compile, distribute, market, sell, and sublicense statistical analyses, information, data, and reports derived from customer data during the term of the agreement. This Anonymous Data will be created in a way that does not personally identify the franchisee or its customers.
Byrider's use of Anonymous Data is restricted to what is legally permissible. For instance, Byrider can provide the franchisee's Customer Data to service bureaus and other parties who aggregate data for reporting and analysis, provided that Byrider supplies substantially similar Customer Data from its other franchisees for the same purpose. Examples of such parties include Experian, Equifax, Transunion, Carfax, and Lexis-Nexis.
This clause ensures that Byrider can leverage aggregated, anonymized data from its franchise network for analytical and reporting purposes without the risk of the franchisee revoking this right during the term of the agreement. This benefits Byrider by allowing them to improve their systems and services based on a broad data set, while also potentially benefiting franchisees through improved support and strategies derived from these analyses.