Can a Byrider franchisee use the Marks as part of a domain name without approval?

According to the 2025 Byrider Franchise Disclosure Document, a franchisee cannot use the Byrider Marks as part of a domain name without prior approval from the company. The franchisee agreement states that franchisees are prohibited from using the Marks in any domain name, homepage, electronic address, user name, or user profile related to a website unless Byrider provides explicit approval. This restriction extends to social networking sites that reference the franchisee's business, location, or association with the Byrider system.

This requirement ensures that Byrider maintains control over its brand's online presence and prevents unauthorized or inappropriate use of its trademarks. By requiring approval for domain names and online identifiers, Byrider can ensure consistency and quality in how the brand is represented online. This protects the brand's reputation and prevents customer confusion.

For a prospective Byrider franchisee, this means that any plans to use the Byrider name or logo in a website domain or social media profile must be submitted to Byrider for approval. Failure to obtain this approval could result in a breach of the franchise agreement. Franchisees should factor in the time and potential limitations associated with this approval process when developing their online marketing strategies. It is common practice in franchising for franchisors to maintain tight control over brand-related online assets to protect brand integrity and uniformity across the franchise system.