Can a Byrider franchisee solicit customers outside of their Protected Territory?

According to Byrider's 2025 Franchise Disclosure Document, franchisees are permitted to solicit customers outside of their Protected Territory. The FDD specifies that franchisees may use various methods of distribution, including the Internet, catalog sales, telemarketing, and other direct marketing, to reach customers beyond their Protected Territory. However, Byrider or other franchisees are also allowed to solicit customers within a franchisee's Protected Territory.

This arrangement means that while Byrider franchisees have the opportunity to expand their customer base beyond their immediate geographic area, they also face potential competition within their own territory from both the franchisor and other franchisees. This non-exclusive territory can impact a franchisee's business strategy, requiring them to compete for customers both inside and outside their Protected Territory.

It is important to note that Byrider franchisees will not receive any compensation from Byrider in connection with any production, distribution, or sales resulting from activities outside their Protected Territory. This highlights the need for franchisees to carefully consider the costs and benefits of marketing and sales efforts outside their designated area, as they will bear the full financial responsibility for these activities without direct support from the franchisor. Prospective franchisees should evaluate the potential market size and competition in adjacent areas to determine the viability of such strategies.