Where in the Byrider FDD can I find information on using the mail and e-mail for prospecting?
Byrider Franchise · 2025 FDDAnswer from 2025 FDD Document
| Purpose | 5.1 |
|---|---|
| Prospecting for customers | 5.2 |
| Byrider prospecting programs | 5.3 |
| STANDARD: Notice of Action Taken for Internet and Finance-By-Phone applications | 5.4 |
| PROCEDURE: Finance-by-phone site operating procedures | 5.5 |
| Internet leads | 5.8 |
| Do not call list | 5.10 |
| PROCEDURE: Using do not call search in Discover | 5.10 |
| Prospecting in your Discover data base | 5.12 |
| Grassroots marketing | 5.13 |
| Incoming calls | 5.14 |
| The cold call | 5.16 |
| Using the mail and e-mail for prospecting | 5.17 |
| PROCEDURE: Scheduling/generating individual e-mails for prospects/customers | 5.18 |
| PROCEDURE: Scheduling/cancelling individual letters for prospects/customers | 5.19 |
| PROCEDURE: Generating individually scheduled letters for prospects/customers | 5.20 |
| PROCEDURE: Creating and generating a bulk mailing (letters or e-mails) from Discover | 5.22 |
| PROCEDURE: Uploading a prospect list into Discover Sales Control | 5.27 |
| Using the telephone | 5.29 |
| BEST PRACTICE: Incoming telephone calls | 5.29 |
| Recording prospect information | 5.30 |
| PROCEDURE: Recording prospect information – Discover Sales Control | 5.30 |
| PROCEDURE: Recording prospect information - CRM (Customer Relationship Management) | 5.34 |
| Recording customer notes and memos in Sales Control | 5.36 |
| PROCEDURE: Recording notes and memos in Sales Control | 5.36 |
| Recording customer reminders, notes, and memos in CRM (Customer Relationship Management) | 5.39 |
| PROCEDURE: Recording reminders, notes, and memos in CRM | 5.40 |
| Scheduling phone calls | 5.43 |
| PROCEDURE: Scheduling an individual phone call in Discover | 5.43 |
| PROCEDURE: Scheduling mass phone calls in Discover | 5.44 |
| Follow-up – Unsold and missed appointment | 5.46 |
| Customer follow-up – new owner | 5.48 |
| Scheduling an appointment | 5.49 |
| PROCEDURE: Scheduling an appointment - Discover | 5.49 |
| PROCEDURE: Scheduling an appointment – CRM (Customer Relationship Management) | 5.51 |
| Turning over a prospect | 5.53 |
| PROCEDURE: Turning over a prospect | 5.53 |
| Recording other events in your calendar | 5.54 |
| Dead deals | 5.55 |
| PROCEDURE: Recommending a prospect be categorized as a dead deal - Discover | 5.64 |
| PROCEDURE: Recommending a prospect be categorized as a dead deal – CRM | 5.56 |
| Calling to confirm appointments | 5.57 |
| BEST PRACTICE: Confirming appointments | 5.57 |
| The Program Genie | 5.58 |
| Frequently asked questions and key phrases | 5.59 |
| Prospecting for business referrals | 5.61 |
| STANDARD: Sharing customer information | 5.61 |
| Business referrals and Discover | 5.62 |
| Entering/editing business referral information and creating notes | 5.63 |
Source: Item 23 — Receipts (FDD pages 88–335)
What This Means (2025 FDD)
According to Byrider's 2025 Franchise Disclosure Document, Item 23, which pertains to receipts, contains information on using mail and email for prospecting. Specifically, section 5.17 addresses "Using the mail and e-mail for prospecting." Furthermore, the FDD includes procedures related to scheduling and generating individual emails and letters for prospects or customers, as detailed in sections 5.18, 5.19, and 5.20.
Additionally, section 5.22 outlines the procedure for creating and generating bulk mailings, including both letters and emails, from the Discover system. This indicates that Byrider provides franchisees with guidance and tools for utilizing direct mail and email marketing strategies to attract and engage potential customers.
For a prospective Byrider franchisee, this means that the brand offers documented procedures and potentially software tools (like Discover) to support marketing efforts through mail and email. This can be valuable for reaching a wider audience and nurturing leads. It is important for a franchisee to familiarize themselves with these procedures and tools to effectively implement prospecting campaigns and manage customer communications.