What was the average monthly marketing expense for Byrider franchises?
Byrider Franchise · 2025 FDDAnswer from 2025 FDD Document
| 8 Franchise Locations | Average | Exceed Avg. | Median |
|---|---|---|---|
| Average Monthly Marketing Expenses 42 | $13,377 | 50.00% | $12,961 |
| 92 Franchise Locations | Average | Exceed Avg. | Median |
|---|---|---|---|
| Average Monthly Marketing Expenses 42 | $5,997 | 45.65% | $6,217 |
| 100 Franchise Locations | Average | Exceed Avg. | Median |
|---|---|---|---|
| Average Monthly Marketing Expenses 42 | $6,587 | 49.00% | $6,766 |
Note 42 – "Average Monthly Marketing Expenses" means the dollars spent on advertising, agencies, and referrals to create brand awareness and acquire new customers.
In each instance in which Byrider Franchising Partners shows an average of a category, Byrider Franchising Partners calculated the average by adding the total amount of that same category for the particular period of time for the franchisee-owned stores in the group, then divided those numbers by the number of franchisee-owned stores in the group. In each instance in which Byrider Franchising Partners shows an average, Byrider Franchising Partners also shows the lowest and highest points in the data set and the median data point. The median is the middle data point; that is, the data point in the center of all data points. Where the number of data points is an even number, there is no middle data point, so the median is the average of the two middle data points.
Source: Item 19 — Financial Performance Representations (FDD pages 63–81)
What This Means (2025 FDD)
According to Byrider's 2025 Franchise Disclosure Document, the average monthly marketing expense varies depending on the group of franchises analyzed. For a group of 8 franchise locations, the average monthly marketing expense was $13,377. For a larger group of 92 franchise locations, the average monthly marketing expense was $5,997. When considering an even larger group of 100 franchise locations, the average monthly marketing expenses were $6,587.
These figures represent the dollars spent on advertising, agencies, and referrals to create brand awareness and acquire new customers. It's important to note that these are averages, and the actual marketing expenses for individual Byrider franchises can differ. The FDD also provides the median monthly marketing expenses for these groups, which can offer a different perspective on the typical spending.
A prospective franchisee should consider these figures as benchmarks when planning their own marketing budget. Factors such as local market conditions, competition, and the franchisee's own marketing strategies can influence actual spending. Byrider also provides written substantiation for this financial information to prospective franchisees upon reasonable request.
It is also important to note that the average monthly marketing expenses are based on data from franchisee-owned stores. The averages were calculated by adding the total amount in the category for the particular time period for the franchisee-owned stores in the group, then dividing those numbers by the number of franchisee-owned stores in the group. The FDD also shows the lowest and highest points in the data set and the median data point.