Am I permitted to use any Byrider Mark in performing unauthorized services?
Byrider Franchise · 2025 FDDAnswer from 2025 FDD Document
You must follow Byrider Franchising Partners' rules when you use its Marks. You cannot use any Mark as part of your corporate or legal business name or with modifying words, designs or symbols (except for those Byrider Franchising Partners licenses to you). You will not be permitted to use any Mark in performing any unauthorized services, in selling any unauthorized products or in any other manner Byrider Franchising Partners has not expressly authorized in writing.
Source: Item 13 — Trademarks (FDD pages 51–54)
What This Means (2025 FDD)
According to Byrider's 2025 Franchise Disclosure Document, franchisees are explicitly prohibited from using any of Byrider's trademarks, service marks, or commercial symbols in connection with unauthorized services or products. This restriction is in place to protect the integrity and consistency of the Byrider brand. Franchisees must adhere strictly to the uses of the marks that Byrider has expressly authorized in writing. This means a franchisee cannot offer any services or sell any products that Byrider has not approved and use Byrider's branding in connection with those offerings.
This requirement is typical in franchising, as franchisors need to maintain tight control over their brand to ensure uniform quality and customer experience across all locations. Unauthorized use of the Byrider marks could lead to customer confusion, damage the brand's reputation, and potentially expose both the franchisee and Byrider to legal liabilities. Franchisees should seek written approval from Byrider for any services or products they wish to offer that fall outside the scope of the standard franchise agreement.
In practical terms, a Byrider franchisee must be very careful about sticking to the approved business model and service offerings. If a franchisee wants to explore a new service or product line, they must first get it in writing from Byrider. Failure to do so could result in a breach of the franchise agreement and potential legal consequences. This also means that franchisees need to stay updated on any changes or additions to the approved list of services and products that Byrider authorizes.