What advice on public relations matters does Byrider Franchising Partners provide?
Byrider Franchise · 2025 FDDAnswer from 2025 FDD Document
Periodically Byrider Franchising Partners provides you with advertising plans, materials and advice on advertising, promotional and public relations matters. (Franchise Agreement Article 6.9 E).
In addition, Byrider Franchising Partners has the right to approve or disapprove of all advertising and promotional materials you propose to use. (Franchise Agreement - Article 10.1) Advertising is explained in more detail below.
Byrider Franchising Partners may conduct its own advertising and may employ advertising agencies to assist in promotions, but is not required to do so. If Byrider Franchising Partners conducts its own advertising, it may prepare national, regional or local advertising materials, programs and public relations activities including video, audio and written materials and electronic media. Byrider Franchising Partners does not have any obligation to advertise in the area near your Business location. You will be permitted to use and publish advertising materials only with Byrider Franchising Partners' approval. In addition, you may not alter approved advertisements except to fill in local identification information.
In 2023, the advertising expenditures were as follows: Production (31.7% of funds); and Administrative Expenses (68.3% of funds). Byrider Franchising Partners is not required to spend any particular amount on advertising in your area or territory. Any fees that are not spent in the year that they are contributed to Byrider Franchising Partners are carried over to the next year. No part of the Advertising Fees is used to solicit franchise sales. Each year, Byrider Franchising Partners will prepare a summary of its collections and activities, and you may obtain a copy of the summary for Byrider Franchising Partners' most recently completed fiscal year by making a written request to Byrider Franchising Partners. Byrider Franchising Partners is not required to have the Advertising Fee fund audited.
Source: Item 11 — (FDD pages 42–50)
What This Means (2025 FDD)
According to the 2025 Byrider Franchise Disclosure Document, Byrider Franchising Partners periodically provides franchisees with advice on advertising, promotional, and public relations matters. Byrider also has the right to approve or disapprove all advertising and promotional materials a franchisee proposes to use.
Furthermore, Byrider may prepare national, regional, or local advertising materials, programs, and public relations activities, including video, audio, written materials, and electronic media. However, Byrider is not obligated to advertise in the area near a franchisee's business location. Franchisees are only permitted to use and publish advertising materials with Byrider's approval and may not alter approved advertisements, except to fill in local identification information.
In 2023, Byrider's advertising expenditures were allocated as follows: 31.7% of funds were used for production, and 68.3% were used for administrative expenses. Byrider is not required to spend any specific amount on advertising in a franchisee's area or territory. Any unspent advertising fees are carried over to the next year, and no part of the advertising fees is used to solicit franchise sales. Byrider prepares an annual summary of its collections and activities, which franchisees can request in writing. The advertising fee fund is not required to be audited.