What was the value of affiliation fees received from hoteliers for Bw Premier Collection in 2022?

According to Bw Premier Collection's 2025 Franchise Disclosure Document, the affiliation fees received from hoteliers in 2022 amounted to $53,874,000. This figure represents the total revenue Bw Premier Collection recognized from fees paid by hotels to affiliate with the brand. These fees are a crucial part of Bw Premier Collection's revenue stream, compensating the company for the services and support it provides to its affiliated hotels.

For a prospective franchisee, this number indicates the scale of the network and the financial interactions between Bw Premier Collection and its hoteliers. It reflects the collective investment that hotels make to be part of the Bw Premier Collection system, gaining access to brand recognition, marketing support, and other resources. Understanding the magnitude of these fees can provide insight into the financial dynamics of the franchise system.

It's important to note that affiliation fees are just one component of the overall financial relationship between Bw Premier Collection and its franchisees. Franchisees should also consider other fees, such as monthly dues, marketing contributions, and technology fees, to get a comprehensive understanding of the costs associated with operating a Bw Premier Collection franchise. Reviewing the trend in affiliation fees over multiple years, as presented in the FDD, can also offer insights into the growth and stability of the Bw Premier Collection network.