Until when does the initial term of the Bw Premier Collection Distribution Agreement last?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
This Agreement has a term that ends on December 31st of the year that is the tenth (10th) anniversary of the date of the Hotel's activation on BWI Reservation Channels (e.g., bestwestern.com, the BWI reservations call center, and BWI connections to GDS systems) (the "Term"). The Term shall automatically renew for successive ten (10) year Terms unless a Party provides the other with notice of its intent not to renew at least six (6) months prior to the end of the then- current Term.
Source: Item 17 — Renewal, Termination, Transfer, and Dispute Resolution (FDD pages 41–44)
What This Means (2025 FDD)
According to Bw Premier Collection's 2025 Franchise Disclosure Document, the initial term of the Distribution Agreement ends on December 31st of the year that marks the tenth anniversary of the hotel's activation on BWI reservation channels. These channels include bestwestern.com, the BWI reservations call center, and BWI connections to GDS systems. This activation date determines the end date of the initial term.
This means that the length of the initial term can vary depending on when the hotel is activated on the BWI reservation system. For example, a hotel activated in March 2025 would have a different end date than one activated in September 2025. The agreement automatically renews for successive ten-year terms unless either party provides notice of non-renewal at least six months before the current term expires.
Prospective franchisees should note the importance of the activation date, as it directly impacts the term length. Understanding this date is crucial for planning and financial forecasting. Franchisees should also be aware of the automatic renewal clause and the notification requirements for non-renewal to avoid unintended extensions of the agreement.