Under what condition will Bw Premier Collection refund the Impact Study Fee?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
We grant Hotel Owners the right to convert existing hotels at specified locations to System Hotels. For this reason, you will already have the site for your Hotel. We do not select the site for the Hotel. When you submit the Application, you must include proof of land ownership, lease agreement, or contingent right to purchase. We consider several factors when evaluating an Application of an existing hotel at a specified location to convert to a System Hotel, including but not limited to: location, presence in the market, the applicant's brand, number of guest rooms, operational experience of the applicant, funding ability of the applicant, potential impact on existing Hotel Owners (if any) in the market, demand generators and projected market growth, market competition, and, the extent of the required renovation, if any. We will approve or reject the Application, which includes conversion of an existing hotel at a specified site to a System Hotel, within approximately 60 days of receiving the Application. If we reject the Application, we will not enter into a Distribution Agreement with you and we will not refund the Application Fee you paid. However, if you pay an Impact Study Fee and your Application is denied, we will refund the Impact Study Fee.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 33–37)
What This Means (2025 FDD)
According to Bw Premier Collection's 2025 Franchise Disclosure Document, if a prospective franchisee pays an Impact Study Fee and Bw Premier Collection subsequently denies their application, the Impact Study Fee will be refunded. Bw Premier Collection evaluates applications based on factors such as location, market presence, the applicant's brand, number of guest rooms, operational experience, funding ability, potential impact on existing franchisees, market demand and growth, market competition, and the extent of required renovations.
This refund policy provides some financial protection to applicants who invest in an impact study, which assesses the potential effects of adding a new Bw Premier Collection location. The denial of an application suggests that Bw Premier Collection has determined that the proposed location or the applicant does not meet its standards or strategic goals. By refunding the Impact Study Fee in such cases, Bw Premier Collection mitigates some of the applicant's financial risk.
It is important to note that the application fee itself is non-refundable, regardless of whether the application is approved or rejected. The refund only applies to the Impact Study Fee, which is a separate charge. Prospective franchisees should carefully consider the factors Bw Premier Collection uses to evaluate applications to assess the likelihood of approval before paying for an impact study. Understanding these criteria can help applicants make informed decisions and potentially avoid incurring costs for a study that may not lead to franchise approval.