What was the total amount spent on advertising and promotion for Bw Premier Collection in 2023?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
| (in thousands) | 2023 | 2022 |
|---|---|---|
| REVENUES: | ||
| Fees, dues and assessments | $ 293,536 | $ 276,766 |
| Program revenues | 180,273 | 165,915 |
| Other revenues | 62,787 | 51,199 |
| TOTAL REVENUES | 536,596 | 493,880 |
| EXPENSES: | ||
| Compensation, taxes and benefits | 197,303 | 175,005 |
| Advertising and promotion | 121,415 | 105,950 |
| Depreciation and amortization | 18,162 | 14,748 |
| General and administrative | 88,222 | 77,477 |
| Program cost of sales | 19,540 | 16,531 |
| TOTAL EXPENSES | 444,642 | 389,711 |
| Net realized and unrealized gains (losses) on investments | 12,414 | (1,391) |
| Interest and dividend income, and interest expense, net | 12,150 | 2,160 |
| Excess of revenues over expenses before income taxes | 116,518 | 104,938 |
| Income tax provision | (27,498) | (17,169) |
| Excess of revenues over expenses | 89,020 | 87,769 |
| Excess of expenses over revenues | ||
| attributable to non-controlling interests | 299 | 310 |
| EXCESS OF REVENUES OVER EXPENSES | ||
| ATTRIBUTABLE TO BEST WESTERN INTERNATIONAL, INC. | $ 89,319 | $ 88,079 |
Source: Item 23 — Receipts (FDD pages 54–203)
What This Means (2025 FDD)
According to Bw Premier Collection's 2025 Franchise Disclosure Document, the brand's expenses for advertising and promotion in 2023 totaled $121,415,000. This figure is based on data reported in thousands of dollars. This number reflects the brand's investment in marketing and promotional activities across its entire system.
For a prospective franchisee, this indicates the level of financial commitment Bw Premier Collection makes to support its brand through advertising and promotional efforts. A significant investment in advertising can help drive brand awareness and attract customers to individual franchise locations. This can be a key factor in the success of a Bw Premier Collection franchise.
It's also worth noting that the advertising and promotion expenses for 2022 were $105,950,000, showing an increase in spending in this area for 2023. Franchisees should inquire about the specific advertising strategies and promotional campaigns that Bw Premier Collection employs and how these efforts are expected to benefit their individual businesses. Understanding the allocation of these funds and the effectiveness of different marketing channels can help franchisees assess the value they receive from these expenditures.