What was the total amount of program revenues for Bw Premier Collection in 2023?

According to Bw Premier Collection's 2025 Franchise Disclosure Document, the program revenues for 2023 totaled $180,273,000. This figure represents revenues generated from various programs associated with Bw Premier Collection. In comparison, the program revenues for the year 2022 were $165,915,000.

Program revenues are a significant component of Bw Premier Collection's overall revenue streams. These revenues are derived from programs such as the Best Western Rewards program, where revenue is recognized as loyalty points are redeemed. The amount of revenue recognized is also impacted by estimates of points that members will likely never redeem. Another source of program revenue is the Best Western Travel Card, where revenue is recognized upon redemption or when the likelihood of redemption is considered remote.

For a prospective franchisee, understanding the sources and recognition methods of program revenues is crucial. These revenues can impact the overall financial performance of Bw Premier Collection, which in turn can affect the support and services provided to franchisees. Additionally, the methods used to estimate breakage and recognize revenue from loyalty programs and travel cards can provide insights into the financial management practices of the company.

It's important for potential franchisees to further investigate the specific programs that contribute to these revenues and how they benefit individual hotel properties. Understanding the costs associated with these programs and how they are allocated can also help franchisees assess the overall value and impact on their investment.