Is there a fee for a Bw Premier Collection Hotel's usage of guest satisfaction surveys?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
| Annual Quality Assurance (QA) Assessment Fee | Annual assessment fee. | Cost recovery fee billed annually, currently $2,100. Hotel is also required to provide a free room night to the QA Inspector. |
|---|---|---|
| QA Reassessment Fee | Fee charged for reassessment after a failed QA assessment. | $2,100 cost recovery fee. Hotel is also required to provide a free room night to the QA Inspector. |
| Medallia Fee | Fee to provide Hotel access to guest satisfaction surveys through Medallia. | $50 monthly usage fee- required. |
Source: Item 23 — Receipts (FDD pages 54–203)
What This Means (2025 FDD)
According to Bw Premier Collection's 2025 Franchise Disclosure Document, there is a fee for hotels to access guest satisfaction surveys. Specifically, Bw Premier Collection hotels are required to pay a $50 monthly usage fee to access these surveys through Medallia.
This fee is mandatory, meaning all Bw Premier Collection franchisees must budget for this recurring expense. The surveys are provided through a third-party service called Medallia, suggesting that Bw Premier Collection has partnered with this company to provide these services to its franchisees.
Understanding guest satisfaction is crucial for maintaining brand standards and improving service quality. By using Medallia, Bw Premier Collection franchisees can gather feedback, identify areas for improvement, and potentially increase customer loyalty. The $50 monthly fee may be considered a worthwhile investment for franchisees focused on enhancing their hotel's reputation and performance.