Is there an additional cost for Bw Premier Collection franchisees to use BestREV?
Bw_Premier_Collection Franchise · 2025 FDDAnswer from 2025 FDD Document
System Hotels will have access to, but are not required to use, BestREV, our proprietary revenue management software that provides daily rate recommendations to drive optimal revenue and integrate with most PMS systems to implement recommended changes. This is offered to System Hotels at no additional cost, but does require our two-way Interface, and participation with our Rate Shopping Service.
Source: Item 8 — Restrictions on Sources of Products and Services (FDD pages 30–32)
What This Means (2025 FDD)
According to Bw Premier Collection's 2025 Franchise Disclosure Document, System Hotels, which includes Bw Premier Collection franchisees, have access to BestREV, Bw Premier Collection's proprietary revenue management software. Bw Premier Collection states that access to BestREV is offered at no additional cost. However, to utilize BestREV, franchisees must have Bw Premier Collection's two-way Interface and participate in their Rate Shopping Service. Fees associated with the two-way Interface are not specified in this section.
While BestREV itself is provided without an additional fee, the requirement to use Bw Premier Collection's two-way Interface and participate in the Rate Shopping Service suggests that there may be associated costs. These costs are not explicitly detailed, so prospective franchisees should inquire about the fees for the two-way Interface and the Rate Shopping Service to fully understand the financial implications of using BestREV.
It is common in the franchise industry for technology platforms to have associated costs, either directly or indirectly. While Bw Premier Collection advertises BestREV as having no additional cost, the mandatory two-way interface and rate shopping service could involve expenses that franchisees need to consider. Therefore, it is crucial for potential franchisees to clarify all potential costs related to BestREV to make an informed decision.